What the new breed of CMOs know that you don't /

By: Sachs, MaryLee

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BookPublisher: Farnham, Surrey : Gower, [2013]Description: xix, 151 pages ; 26 cm.ISBN: 9781409455721 (hardback : alk. paper)Subject(s): Marketing executives | Marketing -- ManagementDDC classification: 658.8

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Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 SA WH (Browse shelf)	Available		T0041204

Total holds: 0

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Previous	658.8 SA MA Marketing management.	658.8 SA MA Marketing graffiti : the view from the street	658.8 SA MS Samsung Electronics commercials	658.8 SA WH What the new breed of CMOs know that you don't /	658.8 SC PR Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /	658.8 SC RE Rethinking marketing : the entrepreneurial imperative /	658.8 SE RV Services marketing cases in emerging markets : an Asian perspective	Next

Includes bibliographical references and index.

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What the new breed of CMOs know that you don't /

By: Sachs, MaryLee

, Shelving location: Main Collection Close shelf browser