Strategic marketing problems : cases and comments /
By: Kerin, Roger A
Title By: Peterson, Robert A. (Robert Allen)
Material type:
BookSeries: Always learning.Publisher: Boston [Massachusetts] : Pearson, 2013Edition: 13th ed., International edition.Description: 743 pages : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273768944 (paperback); 0273768948 (paperback)Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Management and Business StudiesDDC classification: 658.802
Summary:
Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KE ST (Browse shelf) | Available | T0024102 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KE ST (Browse shelf) | Available | T0024103 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.