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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill ; 25 cmISBN:
  • 9780199273980 (pbk.)
  • 0199273987 (pbk.)
Subject(s): DDC classification:
  • 658.8/101 22
LOC classification:
  • HF5415.135 .W47 2006
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8101 WE ST (Browse shelf(Opens below)) Available T0029449

Includes bibliographical references and index.

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