The social media MBA guide to ROI : how to measure and improve your return on investment /
By: Holloman, Christer
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.144 HO SO (Browse shelf) | Available | T0050456 |
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659.14 ME CO Copywriting for the electronic media : a practical guide / | 659.143 NA AU Audience economics : media institutions and the audience marketplace / | 659.144 AA CR Creating infectious action: how to make ideas take flight | 659.144 HO SO The social media MBA guide to ROI : how to measure and improve your return on investment / | 659.144 JU IN Integrated marketing communication : | 659.144 MC DI Digital advertising / | 659.144 PL ON The online advertising playbook : |
"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"-- Provided by publisher.
Includes bibliographical references and index.
Machine generated contents note: Acknowledgements Preface Hall of Fame Introduction 1 Strategy 2 Measure ROI by Platform Facebook Twitter YouTube LinkedIn Google+ Pinterest Blogs 3 Tools Choosing a supplier Popular measuring platforms 4 Case Studies O2 - Customer Service Sabre Hospitality Solutions - Business Development Makino - Sales giffgaff - Customer Retention BRAVEday Insurance - Communication Beats by Dr. Dre - Viral Campaign 5 Safeguarding ROI Index .