Social marketing : from tunes to symphonies /
By: Hastings, Gerard
Title By: Domegan, Christine
Material type:
BookPublisher: Abingdon, Oxon Routledge, 2014Edition: 2nd ed.Description: xxiv, 526 pages ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415683739; 0415683734Subject(s): Social marketing -- Handbooks, manuals, etc | Behavior modificationDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 HA SO (Browse shelf) | Available | T0050476 |
Total holds: 0
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| 658.8 HA ND Handbook of advances in marketing in an era of disruptions : | 658.8 HA RA Rain making : attract new clients no matter what your field / | 658.8 HA SO Social marketing : | 658.8 HA SO Social marketing : from tunes to symphonies / | 658.8 HE MA Market mediations : semiotic investigations on consumers, objects and brands / | 658.8 HI MA Marketing kit for dummies / | 658.8 HI PO The portable MBA in marketing. |
Includes bibliographical references and index.