Exploring public relations
By: Tench, Ralph
Title By: Yeomans, Liz
Material type:
BookPublisher: Harlow Pearson/Education, 2014Edition: 3rd ed.Description: xxix, 565 p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273757771; 0273757776Program: MMC930Subject(s): Public relationsDDC classification: 659.2
Summary:
Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 TE EX (Browse shelf) | Available | T0013832 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 TE EX (Browse shelf) | Available | T0025904 |
Total holds: 0
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| 659.2 ST PR A practitioner's guide to public relations research, measurement and evaluation / | 659.2 SW CA Cases in public relations management / | 659.2 SW CA Cases in public relations management : the rise of social media and activism | 659.2 TE EX Exploring public relations | 659.2 TE EX Exploring public relations | 659.2 TE EX Exploring public relations : | 659.2 TH PU The public relations handbook |
Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject.
MMC930