Media analysis techniques /
By: Berger, Arthur Asa
Material type: BookPublisher: Los Angeles ; London : SAGE, c2014.Edition: 5th ed.Description: xvii, 238 p. : ill. ; 24 cm.ISBN: 9781452261355Subject(s): Mass media -- Methodology | Mass media criticismDDC classification: 302.23/01 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 302.2301 BE ME (Browse shelf) | Available | T0025905 |
, Shelving location: Main Collection Close shelf browser
302.2301 BA MA Mass communication theory : | 302.2301 BA ME Media and journalism : | 302.2301 BA ME Media and journalism : | 302.2301 BE ME Media analysis techniques / | 302.23014 RI AN Analyzing media messages : | 302.23014 RI AN Analyzing media messages : | 302.23019 GI ME Media psychology / |
Includes bibliographical references and index.
In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, the book also includes a comprehensive glossary, study guides, and the author's own illustrations.