Cambridge marketing handbook : stakeholder /
By: Nicklin, Terry
Material type:
BookSeries: Publisher: London : Cambridge Marketing Press, c2013.Description: 112 p. : ill. ; 18 cm.ISBN: 978-0749470791Subject(s): Customer relations -- Management -- Handbooks -- manuals, etc | Internet marketing -- -- Handbooks, -- manuals, etc | Relationship marketing -- -- Handbooks, -- manuals, etc
Summary:
Marketers have long held the view that the customer should be central to all they think about, all they do. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4063 NI CA (Browse shelf) | Available | T0027841 |
Total holds: 0
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| 658.4063 MI IN Innovation as usual : how to help your people bring great ideas to life / | 658.4063 NA DI Discontinuous change : leading organizational transformation / | 658.4063 NA DI Discontinuous change : leading organizational transformation / | 658.4063 NI CA Cambridge marketing handbook : stakeholder / | 658.4063 NI RE Return on ideas : a practical guide to making innovation pay / | 658.4063 OS AP Applying innovation / | 658.4063 PA BI Big change, best path : successfully managing organizational change with wisdom, analytics and insight / |
Marketers have long held the view that the customer should be central to all they think about, all they do. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them.