Brand new : the shape of brands to come /
By: Olins, Wally
Material type:
BookPublisher: New York : Thames & Hudson, c2014.Description: 200 p. : ill. ; 24 cm.ISBN: 9780500291399Subject(s): Branding (Marketing) | Corporate imageDDC classification: 659.1
Summary:
"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 OL BR (Browse shelf) | Available | T0026832 |
Total holds: 0
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| 659.1 MO AD Advertising & IMC : | 659.1 MO AD Advertising & IMC : | 659.1 OG AD Advertising and integrated brand promotion | 659.1 OL BR Brand new : the shape of brands to come / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / | 659.1 PE ST Strategic advertising management / |
Includes bibliographical references and index.
"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket.