The handbook of market intelligence : understand, compete and grow in global markets /
By: Hedin, Hans
Title By: Hirvensalo, Irmeli | Vaarnas, MarkkoMaterial type: BookPublisher: West Sussex : John Wiley, c2014Edition: 2nd ed.Description: x, 276 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118923627Subject(s): Business intelligence | Marketing research | Business intelligence -- Case studies | Marketing research -- Case studiesDDC classification: 658.8/3
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.83 HE HA (Browse shelf)||Available||T0027963|
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Includes bibliographical references and index.
Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.