The real world guide to fashion selling and management /
By: Sherman, Gerald J
Title By: Perlman, Sar
Material type: BookPublisher: New York. : Fairchild Books., 2014.Edition: 2nd ed.Description: xi, 338 p : ill. ; 24 cm.ISBN: 9781609019334Subject(s): Selling | Selling -- Management | Fashion | Clothing tradeDDC classification: 746.9/20688Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 746.920688 SH RE (Browse shelf) | Available | T0026928 |
, Shelving location: Main Collection Close shelf browser
746.920684 TH ST Strategic fashion management : | 746.920687 FE FA Fashion logistics : insights into the fashion retail supply chain | 746.920688 DI GI Digital marketing strategies for fashion and luxury brands | 746.920688 SH RE The real world guide to fashion selling and management / | 746.92076 SE RE Research and design for fashion | 746.92092 HE CO Coco Chanel : | 746.92092 ST FA Fashion underground : the world of Susanne Bartsch |
Includes bibliographical references and index.
Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace.New to this Edition:- Expanded to cover professional selling in retail beyond fashion- New sections on Business-to-Consumer (B2C) retail sales management- New chapter digital and social media in sales including- Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available.