Public relations : strategies and tactics /
By: Wilcox, Dennis L [author.]
Title By: Cameron, Glen T [author.] | Reber, Bryan H [author.]
Material type:
BookPublisher: Upper Saddle River, New Jersey : Pearson, c2015Edition: 11th ed.Description: xxvi, 598 p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780205960644; 0205960642Subject(s): Public relations | Public relations -- Study and teachingDDC classification: 659.2
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 WI PU (Browse shelf) | Available | T0010856 |
Total holds: 0
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| 659.2 WA EV Evaluating public relations : a guide to planning, research and measurement / | 659.2 WA ST Strategic management communication : for leaders / | 659.2 WI PU Public relations : strategies and tactics / | 659.2 WI PU Public relations : strategies and tactics / | 659.2 WI PU Public relations writing and media techniques / | 659.2 WI TH Think public relations / | 659.2 YE PU Public relations as emotional labour |
Includes bibliographical references and index.