Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
By: Balmer, John M.T
Title By: Greyser, Stephen A
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Collects sixteen articles on various dimensions of corporate identity, image, reputation, branding, and other forms of meaning, with commentary; discussion and sutdy questions; and recommendations for further reading.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 BA RE (Browse shelf) | Checked out | 02/23/2024 | T0050661 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Collects sixteen articles on various dimensions of corporate identity, image, reputation, branding, and other forms of meaning, with commentary; discussion and sutdy questions; and recommendations for further reading.
Includes bibliographical references and index.
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