Global marketing management /
By: Keegan, Warren J
Title By: Brill, Elyse Arnow
Material type:
BookPublisher: Boston : Pearson, c2014Edition: 8th ed.Description: xxii, 457p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780136157397; 0136157394 (alk. paper)Program: MARK343, TBS982Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies | Marketing Management | Global MarketingDDC classification: 658.8/4
Summary:
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 KE GL (Browse shelf) | Available | T0016067 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 KE GL (Browse shelf) | Available | T0016068 |
Total holds: 0
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| 658.84 KE GL Global marketing / | 658.84 KE GL Global marketing / | 658.84 KE GL Global marketing / | 658.84 KE GL Global marketing management / | 658.84 KE GL Global marketing management / | 658.84 KE GL Global marketing / | 658.84 KE GL Global marketing / |
MARK343, TBS982
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.