Qualitative consumer & marketing research / Robert V. Kozinets, Eileen Fischer, Russell W. Belk.
Material type:
TextPublication details: London : SAGE Publications Ltd , 2013.Description: 234 p. : ill. ; 25 cmISBN: - 9780857027665
- 0857027662
- Qualitative consumer and marketing research
- 658.83 23
- HF5415.2 .B45 2013
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 KO QU (Browse shelf(Opens below)) | Available | T0016117 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.83 JE DA Data-driven marketing : | 658.83 JE DA Data-driven marketing : | 658.83 KO MA Marketing research for non-profit, community and creative organizations : | 658.83 KO QU Qualitative consumer & marketing research / | 658.83 KU ES Essentials of marketing research / | 658.83 KU ES Essentials of marketing research / | 658.83 LE AD Leading edge marketing research : |
Includes index.
Includes bibliographical references and index.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.
There are no comments on this title.