Marketing schools, marketing cities : who wins and who loses when schools become urban amenities /
By: Cucchiara, Maia Bloomfield
Material type:
BookPublisher: Chicago : The University of Chicago Press, c2013.Description: xv, 281 p. : ill. ; 23 cm.ISBN: 9780226016825Subject(s): Education, Urban -- Pennsylvania -- Philadelphia | Educational equalization -- Pennsylvania -- Philadelphia | Public schools -- Pennsylvania -- Philadelphia | School integration -- Pennsylvania -- Philadelphia | Urban renewal -- Pennsylvania -- PhiladelphiaDDC classification: 370.9173/2074811 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 370.91732074811 CU MA (Browse shelf) | Available | T0027197 |
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| 370.9 RE NO Non-western educational traditions : | 370.9 WA GL The global achievement gap / | 370.91724 ED UC Education in the third world | 370.91732074811 CU MA Marketing schools, marketing cities : | 370.9174927 TE AC Teaching and learning in the Arab world / | 370.922 FI FT Fifty modern thinkers on education : | 370.951 YO DI Works by Zhu Yongxin on education : |
Includes bibliographical references (p. [259]-275) and index.
A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools.
Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. In this title, the author shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs.