Marketing research with SPSS /
By: Janssens, Wim
Title By: Wijnen, Katrien | Pelsmacker, Patrick De | Kenhove, Patrick Van
Material type:
BookPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2008.Description: x, 441 p. : ill. ; 25 cm.ISBN: 9780273703839; 0273703838 (pbk. : alk. paper)Subject(s): Marketing research | SPSS for Windows | SPSS for WindowsDDC classification: 658.8/30285555
Summary:
The most secretive of the trout family but also the most aggressive, brown trout are a paradox. Among freshwater fish, their predatory nature is rivaled only by the pike family. Among fishermen, they are an object of endless fascination and speculation. After a lifetime of fishing the West, the author has reached a point where he can annually catch more than a half dozen monster browns, each weighing more than five pounds. Most fishermen who would give their eye teeth to reproduce hisy success. With detailed descriptions of his unusual techniques, and with some surprising, often counterintuitive revelations about what works and what doesn't, this book passes along all the author's secrets.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.830285555 JA MA (Browse shelf) | Available | T0012575 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.83 ZI EX Exploring marketing research / | 658.83028 BR MA Marketing scales handbook : the top 20 multi-item measures used in consumer research | 658.83028 BR MA Marketing scales handbook : the top 20 multi-item measures used in consumer research | 658.830285555 JA MA Marketing research with SPSS / | 658.8302856312 LE PR Predictive analytics for marketers : | 658.8321 CR MA Marketing research for managers / | 658.834 CO NS Consumer insight : how to use data and market research to get closer to your customer / |
Includes bibliographical references and index.
The most secretive of the trout family but also the most aggressive, brown trout are a paradox. Among freshwater fish, their predatory nature is rivaled only by the pike family. Among fishermen, they are an object of endless fascination and speculation. After a lifetime of fishing the West, the author has reached a point where he can annually catch more than a half dozen monster browns, each weighing more than five pounds. Most fishermen who would give their eye teeth to reproduce hisy success. With detailed descriptions of his unusual techniques, and with some surprising, often counterintuitive revelations about what works and what doesn't, this book passes along all the author's secrets.