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Scoring points : how Tesco is winning customer loyalty /

By: Humby, Clive
Title By: Hunt, Terry, 1955- | Phillips, Tim, 1967-
Material type: BookPublisher: Sterling, VA : Kogan Page, c2004.Description: x, 276 p ; 24 cm.ISBN: 074943578XSubject(s): Tesco (Firm) -- History -- 20th century | Customer loyalty programs -- Case studiesDDC classification: 658.8/12
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