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Designing and managing a research project : a business student's guide /

By: Polonsky, Michael J
Title By: Waller, David S
Material type: BookPublisher: Los Angeles : SAGE, 2015.Edition: 3rd ed.Description: xv, 330 p. : col, ill. ; 26 cm.ISBN: 9781452276564Subject(s): Business -- Research -- MethodologyDDC classification: 650.072 Online resources: Location Map
Summary:
Designing and Managing a Research Project: A Business Student's Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		650.072 PO DE (Browse shelf) Available T0012621
Total holds: 0

Revised edition of the authors' Designing and managing a research project published in 2005.

Includes bibliographical references and index.

Designing and Managing a Research Project: A Business Student's Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.

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