UOWD Library

Normal view MARC view ISBD view

Starting your career as a graphic designer /

By: Fleishman, Michael, 1951-
Material type: BookPublisher: New York : Allworth Press, c2014.Description: xiii, 369 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 978-1621533986Subject(s): Commercial art -- United States -- Vocational guidance | Graphic arts -- United States -- Vocational guidanceDDC classification: 741.602373
Summary:
This guide breaks down the business of graphic design and provides an insightful look at every stage of a career. Topics covered include education, building a portfolio, financial planning and organization, branding and self-promotion, finding clients, successful marketing techniques, design software and hardware, workspace and time management, and maintaining the equilibrium of personal and professional life.
The ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to: #149; Create a portfolio #149; Make initial contacts #149; Develop a financial plan #149; Set up an office #149; Acquire supplies and equipment #149; Price your own work #149; Market on the Web #149; Nurture a growing freelance business #149; And much more In a market-by-market survey, the author devotes entire chapters to selling one's work within every venue, including magazines, ad agencies, book publishers, greeting card companies, small business, and Web sites. This is the most useful book on the market for honing the business skills of freelance illustrators and graphic designers.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		741.602373 FL ST (Browse shelf) Available T0012817
Total holds: 0

Previous ed.: published as Getting started as a freelance illustrator or designer. Cincinnatti, Ohio : North Light Books, 1990.

Published in association with the Graphic Artists Guild.

Includes bibliographical references and index.

This guide breaks down the business of graphic design and provides an insightful look at every stage of a career. Topics covered include education, building a portfolio, financial planning and organization, branding and self-promotion, finding clients, successful marketing techniques, design software and hardware, workspace and time management, and maintaining the equilibrium of personal and professional life.

The ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to: #149; Create a portfolio #149; Make initial contacts #149; Develop a financial plan #149; Set up an office #149; Acquire supplies and equipment #149; Price your own work #149; Market on the Web #149; Nurture a growing freelance business #149; And much more In a market-by-market survey, the author devotes entire chapters to selling one's work within every venue, including magazines, ad agencies, book publishers, greeting card companies, small business, and Web sites. This is the most useful book on the market for honing the business skills of freelance illustrators and graphic designers.

Powered by Koha