Explorations of marketing in society /
Title By: Gundlach, Gregory T | Block, Lauren G | Wilkie, William L
Material type:
BookPublisher: Mason, Ohio : Thomson, c2007.Description: xix, 955 p. : ill ; 25 cm.ISBN: 9780324304305 (alk. paper); 0324304307 (alk. paper)Subject(s): Marketing -- Social aspects | Consumer behavior | Social marketing | Marketing -- Moral and ethical aspects | Public interestDDC classification: 306.3/4 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 306.34 EX PL (Browse shelf) | Available | T0029985 |
Total holds: 0
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| 306.34 AR CH The architecture of illegal markets : | 306.34 BE PE The penguin and the Leviathan : | 306.34 BE PE The penguin and the Leviathan : | 306.34 EX PL Explorations of marketing in society / | 306.34 OR GA Organizational justice : | 306.342 SO CI The sociology of entrepreneurship / | 306.36 CH ID Identity at work |
Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
Includes bibliographical references and index.