Marketing research /
By: Parasuraman, A
Title By: Grewal, Dhruv | Krishnan, R
Material type:
BookPublisher: Boston : Houghton Mifflin Co., c2007.Edition: 2nd ed.Description: xxii, 638 p. : ill ; 26 cm.ISBN: 061866064X (instructor's exam copy); 0618660631 (main student text)Program: MARK977Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 PA MA (Browse shelf) | Available | T0030975 |
Total holds: 0
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| 658.83 MC MA Marketing research | 658.83 MO MA Marketing research project manual / | 658.83 MO MA Market research : | 658.83 PA MA Marketing research / | 658.83 PO HA The handbook of online and social media research : tools and techniques for market researchers / | 658.83 PO HA The handbook of mobile market research : tools and techniques for market researchers | 658.83 QU MA Marketing research / |
Includes bibliographical references (p. 581-611) and indexes.
MARK977