Corporate social responsibility : doing the most good for your company and your cause /
By: Kotler, Philip
Title By: Lee, Nancy
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2005.Description: x, 307 p. : ill ; 24 cm.ISBN: 9780471476115 (trade); 0471476110Subject(s): Social responsibility of business | Social marketing | Corporations -- Charitable contributions | Corporate image | Social responsibility of business | Marketing | Corporations | Corporations -- Public relationsDDC classification: 658.4/08
Summary:
Advises business leaders on how to choose social causes, design charity initiatives, and gain employee support; and contains personal stories from twenty-five business leaders that describe how to maximize contributions to social causes and do the most good.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.408 KO CO (Browse shelf) | Available | T0030118 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 277-295) and index.
Advises business leaders on how to choose social causes, design charity initiatives, and gain employee support; and contains personal stories from twenty-five business leaders that describe how to maximize contributions to social causes and do the most good.
Adult Follett Library Resources.