Researching customer satisfaction & loyalty : how to find out what people really think /

Material type:

BookSeries: Market research in practice series.Publisher: London ; Sterling, VA : Kogan Page, 2005.Description: xiv, 258 p. : ill ; 23 cm.ISBN: 0749443367Other title: Researching customer satisfaction and loyalty.Subject(s): Consumer satisfaction | Customer loyaltyDDC classification: 658.8/12

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.812 SZ RE (Browse shelf)	Available		T0030122

Total holds: 0

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Previous	658.812 ST CO Complaint management : the heart of CRM /	658.812 ST NE The new marketing conversation : creating and strengthening relationships between buyers and sellers /	658.812 ST RA Strategic uses of social media for improved customer retention	658.812 SZ RE Researching customer satisfaction & loyalty : how to find out what people really think /	658.812 TA LO Loyalty programs : generalizations on their adoption, effectiveness and design /	658.812 TE UN Unlocking the customer value chain :	658.812 UN DE Understanding and managing customers /	Next

Includes bibliographical references (p. 247-251) and index.

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