Includes bibliographical references (p. 166-168) and index.

Foreword -- Introduction : can you predict the unexpected? -- From the conventional to the new emerging paradigm -- Disrupter's paradise -- The conventional paradigm -- How a new paradigm is emerging -- Towards a new paradigm? -- On the inner workings of black swans -- Apple, the black swan -- Aravind : the McDonaldization of eye care -- Emirates Airlines : globalization from the desert -- Huawei : countryside surrounding cities -- Natura : globalizing beauty! -- Nokia : from ugly duckling to white swan to Ryanair : a true disrupter -- Tata Motors : reverse imperialism -- Beyond strategy and metrics -- Going beyond strategy -- Appendix 1: Metrics and diagnostics -- Appendix 2: Company of the future metric.

Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy? Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn't telling us the whole story. Even if companies have temporarily developed from an ugly duckling to a white swan, the popularnbsp;recipes for success may be clipping such companies' wings. Conversely, companies adhering to disruptive business models are seen to be more agile and to possess a higher degree of actionability. Such next generation companies are labeled black swans. They thrive because they are bold and embrace the great unknowns of tomorrow with open minds and eyes. At the same time, they are able to take advantage of incumbents' fears, risk-aversion and blindness to what's coming. Beyond Strategy delves into the inner workings of such black swans as Apple, Aravind, Emirates, Huawei, Natura, Ryanair and Tata and addresses the rise and fall of Nokia. The authors provide explosive evidence of black swan companies working against the norms to enter unchartered waters, determined not to adhere to the best practice of others, but rather to create a genuine next generation practice. Next generation companies and their underlying philosophies are here to stay - are you?