Professional certificate in marketing : study text : marketing information and research
Material type:
BookSeries: Publisher: London : BPP Learning Media, c2012Description: xiv, 216 p. : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781445391434Subject(s): Chartered Institute of Marketing -- Examinations -- Study guides | Marketing -- Examinations -- Study guides | Financial planners -- Certification -- Great Britain -- Examinations -- Study guides | Management and Business StudiesDDC classification: 658.80076 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.80076 PR OF (Browse shelf) | Available | T0015713 |
, Shelving location: Main Collection Close shelf browser
Assessment workbook (covers: Marketing essentials, Assessing the marketing environment, Marketing information & research and Stakeholder marketing) -- Passcards (covers exam-assessed units: Marketing essentials and Assessing the marketing environment) -- Study text: Assessing the marketing environment -- Study text: Marketing essentials -- Study text: Marketing information and research -- Study text: Stakeholder marketing.
Includes indexes.
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
Notes:"Valid for assessments up to September 2015. "The Chartered Institute of Marketing." "July 2012"--T.p. verso. "The official CIM study text"--Cover.