Professional Diploma in Marketing : Study Text : Project Management in Marketing
Material type:
BookSeries: Publisher: London : BPP Learning Media, c2012.Description: xviii, 316 p. : ill. ; 28 cm.ISBN: 978-1445391489Subject(s): Chartered Institute of Marketing -- Examinations -- Study guides | Marketing -- Examinations -- Study guides | Project management -- Examinations -- Study guides| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PR OF (Browse shelf) | Available | T0013413 |
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| 658.8 PR IN Principles of marketing : a value-based approach / | 658.8 PR MA Marketing : core concepts & applications / | 658.8 PR MA Marketing / | 658.8 PR OF Professional Diploma in Marketing : Study Text : Project Management in Marketing | 658.8 PU EP Epic content marketing : | 658.8 QU AL All business is local : why place matters more than ever in a global, virtual world / | 658.8 QU BA Basic marketing : a managerial perspective / |
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing) -- Passcards (covers exam-assessed unit: Delivering customer value through marketing) -- Study text: Delivering customer value through marketing -- Study text: Managing marketing -- Study text: Project management in marketing -- Study text: The marketing planning process.
NOTES: CIM Professional Diploma in Marketing, valid for assessments up to September 2015