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CB5 : the CB solution Barry Babin, Eric Harris

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western ; Andover : Cengage Learning [distributor], c2014.Edition: Student edDescription: xii, 370 p. : ill. ; 28 cmISBN:
  • 9781133629689
  • 1133629687 (pbk.)
  • 9781133589938 (student ed.)
  • 1133589936 (student ed.)
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 B336 2014
Contents:
Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part 1 Case Studies. Part II: INTERNAL INFLUENCERS. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part 2 Case Studies. Part III: EXTERNAL INFLUENCERS. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part 3 Case Studies. Part IV: CONSUMPTION PROCESS. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part 4 Case Studies. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior. Part 5 Case Studies.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 BA CB (Browse shelf(Opens below)) Available T0016848

Includes bibliographical references (p. 332-351) and index.

Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part 1 Case Studies. Part II: INTERNAL INFLUENCERS. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part 2 Case Studies. Part III: EXTERNAL INFLUENCERS. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part 3 Case Studies. Part IV: CONSUMPTION PROCESS. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part 4 Case Studies. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior. Part 5 Case Studies.

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