CB5 : the CB solution
By: Babin, Barry J
Title By: Harris, Eric G
Material type:
BookPublisher: Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], c2014.Edition: Student ed.Description: xii, 370 p. : ill. ; 28 cm.ISBN: 9781133629689; 1133629687 (pbk.); 9781133589938 (student ed.); 1133589936 (student ed.)Subject(s): Consumer behaviorDDC classification: 658.8342
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 BA CB (Browse shelf) | Available | T0016848 |
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8340842 AD ST The stuff you can't bottle : advertising for the global youth market / | 658.8340846 CO LO The longevity economy : | 658.8342 AR CO Consumers / | 658.8342 BA CB CB5 : the CB solution | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior | 658.8342 BA CB CB : consumer behavior |
Includes bibliographical references (p. 332-351) and index.
Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part 1 Case Studies. Part II: INTERNAL INFLUENCERS. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part 2 Case Studies. Part III: EXTERNAL INFLUENCERS. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part 3 Case Studies. Part IV: CONSUMPTION PROCESS. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part 4 Case Studies. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior. Part 5 Case Studies.