UOWD Library

Normal view MARC view ISBD view

Media selling : television, print, internet, radio

By: Warner, Charles, 1932-
Material type: BookPublisher: West Sussex, U.K : Wiley-Blackwell, c2009.Edition: 4th ed.Description: xv, 600 p. : ill. ; 25 cm.ISBN: 9781405158398; 1405158395Program: MMC928Subject(s): Selling -- Broadcast advertising | Advertising, Newspaper | Internet advertising | Advertising, Magazine | Advertising, Outdoor | Selling | Newspaper advertising | AdvertisingDDC classification: 659.13/068/8
Summary:
A guide to selling advertising for television, print, the Internet, and the radio that contains essays by a variety of authors which address ethics, goal setting, effective communication, negotiating, organization, and other related topics.
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		659.130688 WA ME (Browse shelf) Available T0051000
REGULAR University of Wollongong in Dubai
Main Collection 		659.130688 WA ME (Browse shelf) Available T0051001
Total holds: 0

A guide to selling advertising for television, print, the Internet, and the radio that contains essays by a variety of authors which address ethics, goal setting, effective communication, negotiating, organization, and other related topics.

Includes bibliographical references and index.

Adult Follett Library Resources

Adult

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

MMC928

Powered by Koha