Advances in advertising research : the changing roles of advertising : vol IV
Title By: Rosengren Sara [Edited by] | Dahlén Micael [Edited by] | Okazaki Shintaro [Edited by]
Material type:
BookPublisher: Wiesbaden : Springer Gabler, c2013.Description: xii, 407 p. : ill. ; 22 cm.ISBN: 9783658023645Subject(s): Advertising -- Congresses | Advertising -- Research -- Congresses | Marketing research -- Congresses | Advertising | Advertising -- Research | Marketing research
Summary:
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 AD VA (Browse shelf) | Available | T0051021 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 659.02854678 SO CI Social media and strategic communications / | 659.092 RO KI The king of Madison Avenue : David Ogilvy and the making of modern advertising / | 659.1 AD LA Ad law : | 659.1 AD VA Advances in advertising research : the changing roles of advertising : vol IV | 659.1 AD VE Advertising in new formats and media : current research and implications for marketers | 659.1 AD VE The advertising handbook | 659.1 AD VE The advertising handbook |
Part 1: The roles of advertising. -- Part 2: The faces of advertising. -- Part 3: Perceptions of advertising. -- Part 4: Reception of advertising.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.