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Marketing genius Peter Fisk

By: Material type: TextTextPublication details: Chichester, West Sussex : Capstone, 2012.Description: viii, 490 p. : ill. ; 18 cmISBN:
  • 9781841126814
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .F585 2006
Contents:
Complexity -- Expectations -- Genius -- Strategy -- Brands -- Customers -- Innovation -- Propositions -- Experiences -- Connections -- Relationships -- Performance -- Marketers -- Leadership -- Futures -- Genius lab -- Genius catalysts -- Genius source -- Recharge.
Summary: The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 FI MA (Browse shelf(Opens below)) Available T0051067
REGULAR University of Wollongong in Dubai Main Collection 658.802 FI MA (Browse shelf(Opens below)) Available T0051066

Includes index.

MARK344 UOWD

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.

Complexity -- Expectations -- Genius -- Strategy -- Brands -- Customers -- Innovation -- Propositions -- Experiences -- Connections -- Relationships -- Performance -- Marketers -- Leadership -- Futures -- Genius lab -- Genius catalysts -- Genius source -- Recharge.

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