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Marketing genius

By: Fisk, Peter
Material type: BookPublisher: Chichester, West Sussex : Capstone, 2012.Description: viii, 490 p. : ill. ; 18 cm.ISBN: 9781841126814Program: MARK344Subject(s): Marketing -- Management | Marketing | ManagementDDC classification: 658.802
Summary:
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
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Item type Current location Call number Status Date due Barcode Item holds
REGULAR Main Collection 658.802 FI MA (Browse shelf) Available T0051067
REGULAR Main Collection 658.802 FI MA (Browse shelf) Available T0051066
Total holds: 0

Includes index.

MARK344 UOWD

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.

Complexity -- Expectations -- Genius -- Strategy -- Brands -- Customers -- Innovation -- Propositions -- Experiences -- Connections -- Relationships -- Performance -- Marketers -- Leadership -- Futures -- Genius lab -- Genius catalysts -- Genius source -- Recharge.

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