Fizz : harness the power of word of mouth marketing to drive brand growth /
By: Wright, Ted
Material type:
BookPublisher: New York : McGraw-Hill Education, c2015.Description: xviii, 221 p. : ill. ; 24 cm.ISBN: 9780071835749; 0071835741 (alk. paper)Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 WR FI (Browse shelf) | Available | T0051098 |
Total holds: 0
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| 658.872 WE MA Marketing to the social web : how digital customer communities build your business / | 658.872 WE MA Manager's guide to online marketing | 658.872 WI HA The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / | 658.872 WR FI Fizz : harness the power of word of mouth marketing to drive brand growth / | 658.872 ZI DI The digital manifesto : | 658.87202854678 CH DI Digital marketing : strategy, implementation and practice / | 658.87202854678 CH DI Digital marketing : strategy, implementation and practice / |
Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.