The Financial Times guide to strategy : how to create, pursue and deliver a winning strategy
By: Koch, RichardMaterial type: BookPublisher: Harlow, England ; New York : Financial Times Prentice Hall/Pearson, c2011.Edition: 4th ed.Description: xiv, 376 p. : ill. ; 24 cm.ISBN: 9780273745471Program: TBS921, MGNT910Subject(s): Strategic planningDDC classification: 658.4/012
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.4012 KO FI (Browse shelf)||Available||T0013814|
|REGULAR||University of Wollongong in Dubai Main Collection||658.4012 KO FI (Browse shelf)||Available||T0013815|
Includes bibliographical references (p. 364-368) and index.
The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's 146 leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.