User innovators in the silver market : an empirical study among camping tourists
By: Wellner, Konstantin
Title By: Dr. Herstatt, Cornelius [Foreword by]
Material type: BookPublisher: Hamburg, Germany : Springer Gabler, c2015.Description: xvii, 222 p. : ill. ; 21 cm.ISBN: 978-3658090432Subject(s): Older consumers | Marketing management | Consumer behavior | BUSINESS & ECONOMICS / Industrial Management | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Management Science | BUSINESS & ECONOMICS / Organizational BehaviorItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 WE US (Browse shelf) | Available | T0017632 |
, Shelving location: Main Collection Close shelf browser
658.8342 TR AN Transformative consumer research for personal and collective well-being / | 658.8342 UN DE Understanding consumer behavior / | 658.8342 VA UN Unconscious branding : how neuroscience can empower (and inspire) marketing / | 658.8342 WE US User innovators in the silver market : an empirical study among camping tourists | 658.8342 WI CU Customer behaviour : consumer behaviour & beyond / | 658.8342 WI CU Customer behaviour : consumer behaviour & beyond / | 658.8342 ZA HO How customers think : essential insights into the mind of the market / |
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.