Amazon cover image
Image from Amazon.com

Social media marketing Tracy L. Tuten and Michael R. Solomon

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage, c2015.Edition: 2nd edDescription: xiv, 332 p. : col. ill. ; 24 cmISBN:
  • 9781473913011
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF6146.I58 T883 2013
Contents:
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
Summary: Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 TU SO (Browse shelf(Opens below)) Available T0051246

Includes bibliographical references and index.

Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.

There are no comments on this title.

to post a comment.