Social media marketing
By: Tuten, Tracy L
Title By: Solomon, Michael RMaterial type: BookPublisher: Los Angeles : Sage, c2015.Edition: 2nd ed.Description: xiv, 332 p. : col. ill. ; 24 cm.ISBN: 9781473913011Subject(s): Internet advertising | Internet marketing | Online social networks | Social mediaDDC classification: 658.8/72
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.872 TU SO (Browse shelf)||Available||T0051246|
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|658.872 TU IN Introduction to electronic commerce /||658.872 TU IN Introduction to electronic commerce and social commerce||658.872 TU SO Social media marketing /||658.872 TU SO Social media marketing||658.872 TU SO Social Media Marketing||658.872 VA JA Jab, jab, jab, right hook :||658.872 WA DI Disrupting digital business : create an authentic experience in the peer-to-peer economy|
Includes bibliographical references and index.
Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.