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Marissa Mayer and the fight to save Yahoo!

By: Carlson, Nicholas
Material type: BookPublisher: London : John Murray, c2015.Description: viii, 356 p. : 8 pages of plates ; 24 cm.ISBN: 9781444789898Subject(s): Mayer, Marissa, 1975- | Internet industry -- United States -- Management | Women chief executive officers -- United States -- Biography | BUSINESS & ECONOMICS / GeneralDDC classification: 338.7/6102504092 | B Online resources: Location Map
Summary:
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "--
"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		338.76102504092 CA MA (Browse shelf) Available T0051359
Total holds: 0
, Shelving location: Main Collection Close shelf browser
338.76102504 VA GO The Googlization of everything : 338.76102504 VI GO The Google story / 338.76102504 VI GO The Google story / 338.76102504092 CA MA Marissa Mayer and the fight to save Yahoo! 338.7610701092 LI RI The rise and fall of the Murdoch empire / 338.76107050994 WI KI Killing fairfax : 338.761070572092 PI FA The fall of the house of Forbes :

Includes index.

"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "--

"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--

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