The marketing gurus : lessons from the best marketing books of all time /
By: Murray, Chris, B.A
Title By: Soundview Executive Book Summaries
Material type:
BookPublisher: New York : Portfolio, 2006.Description: xii, 290 p. : ill ; 24 cm.ISBN: 9781591841050 (trade); 1591841054Subject(s): Marketing | Marketing -- Abstracts | MarketingDDC classification: 658.8
Summary:
Presents summaries of seventeen marketing books that offer effective strategies that can connect businesses and customers in the competitive marketplace in the twenty-first century.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MU MA (Browse shelf) | Available | T0030488 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MU MA (Browse shelf) | Available | T0030489 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes index.
Presents summaries of seventeen marketing books that offer effective strategies that can connect businesses and customers in the competitive marketplace in the twenty-first century.
Adult Follett Library Resources.