International marketing
By: Kotabe, Masaaki
Title By: Helsen, Kristiaan
Material type:
BookPublisher: Singapore : Wiley, c2015.Edition: 6th ed.Description: xxiv, 595 p. : ill. ; 26 cm.ISBN: 9781118830284Subject(s): Marketing management
Summary:
Offering more real–world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO IN (Browse shelf) | Available | T0017726 |
Total holds: 0
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| 658.8 KO IN International marketing : an Asia Pacific focus / | 658.8 KO IN International marketing / | 658.8 KO IN International marketing / | 658.8 KO IN International marketing | 658.8 KO KO Kotler on marketing : how to create, win and dominate markets / | 658.8 KO KO Kotler on marketing : how to create, win and dominate markets / | 658.8 KO LA Lateral marketing : new techniques for finding breakthrough ideas / |
Offering more real–world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment.