Agency : starting a creative firm in the age of digital marketing
By: Webb, Rick
Material type: BookSeries: Advertising age.Publisher: New York City : Palgrave Macmillan, c2014.Description: viii, 341 p. : ill. ; 24 cm.ISBN: 9781137279866; 1137279869Subject(s): Advertising agencies -- Management | Internet marketing | Marketing -- Management | New business enterprises -- Management | Small business -- Management | EntrepreneurshipDDC classification: 659.1068/1Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.10681 WE AG (Browse shelf) | Available | T0017668 |
, Shelving location: Main Collection Close shelf browser
Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear.