Principles of retailing
By: Varley, Rosemary
Title By: Rafiq, Mohammed
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, c2014.Description: xiv, 340 p. : ill. ; 25 cm.ISBN: 978-0230216983Uniform titles: Retailing Subject(s): Retail trade -- Management | Industrial management| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.87 VA PR (Browse shelf) | Available | T0029266 |
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| 658.87 ST OR Store choice, store location, and market analysis | 658.87 ST RE Reeingineering retail : | 658.87 VA PR Principles of retail management / | 658.87 VA PR Principles of retailing | 658.87 WE SE Streetwise selling on eBay : how to start, manage, and maximize a successful eBay business / | 658.87 ZE ST Strategic retail management : text and international cases / | 658.87 ZE ST Strategic retail management : |
This is a comprehensive, academic text on retail management that takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT 1. An Introduction to Retailing 2. Retail Organizations and Formats 3. Retailing and the Competitive Environment 4. Customers PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY 5. Formulating Retail Strategy 6. Implementing Retail Strategy 7. Managing the Retail Supply Chain 8. Managing Information PART III: RETAIL MARKETING MANAGEMENT 9. Retail Location 10. Retail Design and Visual Merchandising 11. Retail Buying 12. Retail Brands 13. Retail Pricing 14. Managing Retail Communications 15. Retail Services PART IV: RETAIL CHALLENGES 16. International Retailing 17. Multichannel Retailing 18. Legal and Ethical Issues in Retailing