Strategic social marketing
By: French, Jeff
Title By: Gordon, Ross
Material type:
BookPublisher: Los Angeles : SAGE, c2015Description: xvii, 429 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446248621Subject(s): Social marketing | Marketing social -- FranceDDC classification: 658.8 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 FR ST (Browse shelf) | Available | T0018137 |
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| 658.8 FE MA Marketing management strategies / | 658.8 FO NO Nonprofit marketing / | 658.8 FR SO Social marketing casebook / | 658.8 FR ST Strategic social marketing | 658.8 GA MA Marketing : a managerial introduction. | 658.8 GA MA Marketing / | 658.8 GI NE The next evolution of marketing : connect with your customers by marketing with meaning / |
Includes bibliographical references and index.
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
Section A: Why? Chapter 1: The importance of social marketing for social policy Chapter 2: The nature of social marketing Chapter 3: Marketing social good Section B: What? Chapter 4: The social marketing mix Chapter 5: Strategic social marketing Chapter 6: Creating value through social marketing Section C: How? Chapter 7: Systems thinking and social marketing Chapter 8: Using theory in social marketing Chapter 9: Research approaches in social marketing Chapter 10: Research methods in social marketing Chapter 11: Social marketing and social programme design Chapter 12: Planning social marketing interventions Chapter 13: Embedding social marketing within social programmes Chapter 14: Critical social marketing.