Understanding social media : how to create a plan for your business that works /
By: Ryan, Damian
Material type:
BookPublisher: London : Kogan Page, c2015.Description: xix, 277 p. : ill. ; 24 cm.ISBN: 9780749473563Subject(s): Internet marketing | Social media | Marketing -- Social aspects | Strategic planning | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | BUSINESS & ECONOMICS / Advertising & PromotionDDC classification: 658.8/72 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 RY UN (Browse shelf) | Available | T0018462 |
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.872 RO MO Mobile marketing : | 658.872 RY BE The best digital marketing campaigns in the world II / | 658.872 RY UN Understanding digital marketing : marketing strategies for engaging the digital generation / | 658.872 RY UN Understanding social media : how to create a plan for your business that works / | 658.872 RY UN Understanding digital marketing : | 658.872 SA SO The social media bible : tactics, tools, and strategies for business success / | 658.872 SA SO The social media bible : |
Includes bibliographical references and index.
Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media.
Chapter - 01: Getting started - how to create a compelling social media programme; Chapter - 02: Rules governing the relationship between search and social; Chapter - 03: How to budget for social media activities; Chapter - 04: Setting KPIs and measuring success; Chapter - 05: Understanding social media ROI - what matters and what doesn't; Chapter - 06: Why social media is central to customer experience; Chapter - 07: How to build a social media team - how to pick the right suppliers; Chapter - 08: Understanding the relationship between online PR and social media; Chapter - 09: The future for social media and the vastly changing landscape; Chapter - 10: Risk assessment and risk management in social media.