Advertising and promotion /
By: Hackley, Chris
Title By: Hackley, Rungpaka Amy
Material type:
BookPublisher: Los Angeles : SAGE Publications, c2015Edition: 3rd ed.Description: xvi, 326 p. : col. ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446280720Other title: Advertising & promotion.Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name products | Reclame
Summary:
'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 HA AD (Browse shelf) | Available | T0029933 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK.
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.