The Trojan horse : the growth of commercial sponsorship
By: Whannel, Garry
Title By: Philips, Deborah
Material type:
BookPublisher: New York, NY : Bloomsbury, 2013.Description: 278 p. ; 25 cm.ISBN: 9781474224291; 147250738X (hardcover : alk. paper)Subject(s): Corporate sponsorship -- Great Britain -- History | Corporate sponsorship -- HistoryDDC classification: 659.2/85
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.285 WH TR (Browse shelf) | Available | T0030210 |
Total holds: 0
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| 659.285 LE CO Corporate public affairs : interacting with interest groups, media, and government / | 659.285 SK EV Event sponsorship | 659.285 WE ST Strategic financial and investor communications : the stock price story / | 659.285 WH TR The Trojan horse : the growth of commercial sponsorship | 659.28802854678 KA SO Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / | 659.290704 MA JO Journalism and PR : unpacking 'spin', stereotypes and media myths | 659.2930776 KO TO Tourism marketing for cities and towns : |
Includes bibliographical references (p. 257-268) and index.
The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?