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E-marketing

By: Strauss, Judy
Title By: Frost, Raymond, 1960- | Sinha, Nilanjana [Contributed by]
Material type: BookPublisher: Boston : Pearson, c2014Edition: 7th international ed.Description: 496 p. : ill. ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292000411Program: MARK301; MARK901Subject(s): Internet marketing | Management and Business StudiesDDC classification: 658.872
Summary:
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.872 ST EM (Browse shelf) Available T0018809

MARK901 Autumn2021

REGULAR University of Wollongong in Dubai
Main Collection
658.872 ST EM (Browse shelf) Available T0018810
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.872 ST EM (Browse shelf) Available T0018811
Total holds: 0

Includes index.

PART I. E-MARKETING IN CONTEXT 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan PART II. E-MARKETING ENVIRONMENT 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* PART III. E-MARKETING STRATEGY 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies PART IV. E-MARKETING MANAGEMENT 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A. Internet Penetration Worldwide as of December 31, 2011 Appendix B. Glossary Appendix C. References.

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

MARK301

MARK901 UOWD

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