Strategic brand management /
By: Rosenbaum-Elliott, Richard
Title By: Percy, Larry | Pervan, Simon
Material type:
BookPublisher: Oxford : Oxford Univesity Press, c2015.Edition: 3rd ed.Description: xi, 334 p. : col. ill. ; 25 cm.ISBN: 9780198704201Subject(s): Product management | Strategic planning
Summary:
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 RO ST (Browse shelf) | Available | T0031521 |
Total holds: 0
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| 658.827 RO LO Lovemarks : the future beyond brands / | 658.827 RO LO Lovemarks : | 658.827 RO ST Strategic brand management | 658.827 RO ST Strategic brand management / | 658.827 RU EN The end of branding : what really drives consumers to buy | 658.827 RY BE Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / | 658.827 SL CR Creating a brand identity : a guide for designers |
Includes bibliographical references and index.
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
SECTION I: THE SOCIOCULTURAL MEANINGS OF BRANDS ; SECTION II: BRAND EQUITY AND BRAND BUILDING ; SECTION III: MANAGING BRANDS.