The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach your buyers directly /
By: Scott, David Meerman
Material type: BookPublisher: Hoboken, NJ : Wiley, c2007.Description: xxvii, 275 p ; 23 cm.ISBN: 9780470113455 (cloth : alk. paper); 0470113456 (cloth : alk. paper)Other title: New rules of marketing & PR [Spine title].Subject(s): Internet marketing | Public relations | Internet marketing | Public relationsDDC classification: 658.8/72
Summary:
Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC NE (Browse shelf) | Available | T0031484 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Spine title: New rules of marketing & PR.
Includes index.
Pub Weekly.
Choice.
Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
Adult Follett Library Resources.