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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach your buyers directly / David Meerman Scott.

By: Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2007.Description: xxvii, 275 p ; 23 cmISBN:
  • 9780470113455 (cloth : alk. paper)
  • 0470113456 (cloth : alk. paper)
Other title:
  • New rules of marketing & PR [Spine title]
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .S393 2007
Summary: Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 SC NE (Browse shelf(Opens below)) Available T0031484

Spine title: New rules of marketing & PR.

Includes index.

Pub Weekly.

Choice.

Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.

Adult Follett Library Resources.

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