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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach your buyers directly /

By: Scott, David Meerman
Material type: BookPublisher: Hoboken, NJ : Wiley, c2007.Description: xxvii, 275 p ; 23 cm.ISBN: 9780470113455 (cloth : alk. paper); 0470113456 (cloth : alk. paper)Other title: New rules of marketing & PR [Spine title].Subject(s): Internet marketing | Public relations | Internet marketing | Public relationsDDC classification: 658.8/72
Summary:
Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
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Spine title: New rules of marketing & PR.

Includes index.

Pub Weekly.

Choice.

Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.

Adult Follett Library Resources.

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