Marketing analytics : a practitioner's guide to marketing analytics and research methods /
By: Charan, Ashok
Material type:
BookPublisher: New Jersey : World Scientific, 2015.Description: xxiv, 694 p. : chiefly col. ill. ; 23 cm.ISBN: 9789814678575Subject(s): Marketing research -- Data processing | Quantitative researchDDC classification: 658.8/3 Online resources: eBook
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 CH MA (Browse shelf) | Checked out | 10/19/2020 | T0018945 |
Total holds: 0
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| 658.83 CA MA Market intelligence : how and why organizations use market research / | 658.83 CH MA Marketing research : methodological foundations / | 658.83 CH MA Marketing research : methodological foundations / | 658.83 CH MA Marketing analytics : | 658.83 EA MA Marketing research : concepts, practices, and cases / | 658.83 EA MA Marketing research : concepts, practices, and cases / | 658.83 ER NE New methods of market research and analysis / |
Includes bibliographical references (p. 675-680) and indexes.
Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.