Campaign strategies and message design : a practitioner's guide from start to finish /

By: Moffitt, Mary Anne, 1944-

Material type:

BookPublisher: Westport, Conn. : Praeger, 1999.Description: xi, 207 p. : ill ; 25 cm.ISBN: 0275955923 (acid-free paper); 0275964701 (pbk. : acid-free paper)Subject(s): Publicity | Mass media -- Social aspects | Corporate imageDDC classification: 659

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659 MO CA (Browse shelf)	Available		T0031558

Total holds: 0

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Previous	659 KA ME The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659 KA ME The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659 KA ME The media handbook :	659 MO CA Campaign strategies and message design : a practitioner's guide from start to finish /	659.02854678 SO CI Social media and strategic communications /	659.092 RO KI The king of Madison Avenue : David Ogilvy and the making of modern advertising /	659.1 AD LA Ad law :	Next